✦ Challenges
Client
Challenges
When our client approached us, they had no presence on social media. Their idea was based on their experience: there is very little accurate information about small business founders on the internet, with over 70% of the existing information being inaccurate.
To address this problem, they launched their venture Found Story, aiming to provide accurate and comprehensive information about small business founders.
✦ Strategy
Our
Strategy
Our main challenge was dealing with a brand-new social media account that had no traffic. To address this issue, we came up with a strategy that revolved around creating content related to trending and controversial startups. Our goal was to attract a specific audience by producing videos on these topics.
This approach yielded great results. In just three months, we garnered around 9 million views. Within the first 30 days, the account received over 2 million views.
✦ Our Achievements
Achievements
Instagram Results
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